Using the Chronicle's Demographic Breakdowns page on IMDB, I discovered that Chronicle was viewed mostly by people aged 18 to 29 - 81297 people. A significantly larger portion of these people were male: 68768, to 12529 females. Taking this into account, I think that our film should be aimed at (but not limited to) males aged 18 to 29, given that this was the age bracket in which most of Chronicle's viewers sat as our film draws parallels to Chronicle in more than that it is a thriller that incorporates a found footage element; it is centred around a character who is something of a social outcast.
Despite 18-29 being the most popular age demographic, the most user reports for Chronicle on IMDB came from males under 18, meaning that males under 18 were the group that most rated the film on the IMDB website. This indicates a significant interest in the found footage genre with this age group, and so if it were to be released then inevitably it would be viewed by males under 18. However, we have not aimed it at this age demographic because our film is more plot driven than other found footage films, with more emphasis on character development and character nuances than traditional 'jump scares' and other techniques synonymous with films that incorporate found footage.
An example of a character in Cloverfield directly addressing the person holding the camera, in found footage style.
An example of the same thing in Chronicle.
Although, given these statistics, it is inevitable that our film would be viewed by under 18s eventually, and so we would not be totally excluding some archetypical features found in other found footage films, such as the use of long, single handheld shots to help build tension.
The 'user ratings report' for Chronicle on IMDB.com
